Looking to stand out in the saturated world of higher education, Columbia College has launched the Truition℠ campaign. A college-wide initiative to be more transparent with students about the cost of their education has led to the complete removal of all fees and book costs for students.
Advertising
In addition to a national television campaign, additional print, digital and outdoor strategies were deployed. Ads were created with customized images and messaging to appeal to the target demographic of each market.
