With a new mission and growth plan, First Bank of the Lake transitioned from a single location, local bank to a nationwide bank with a large SBA lending division. The new brand helped carry them forward as they quickly rose to the top 1% of SBA lenders in the nation.
From print assets to digital marketing campaigns, a full suite of creative assets were developed to assist in promoting and supporting the new SBA lending division’s sales efforts. Display ads, social marketing and Adwords helped generate leads while email campaigns nurtured prospects.
