After a real estate market crash, Missouri Association of REALTORS recognized the need to revitalize their organization to keep up with the changing times and provide members with even greater benefits. A re-brand was the first step in changing both member and consumer perceptions.
As part of this re-brand, an extensive amount of member research and development, an organization name change—Missouri REALTORS—was proposed and adopted. In addition, a new mission statement, organizational structure, and identity were developed. The previous logo did little to represent the association or it’s members. The new logo represents the commercial and residential REALTORS, as well as the agricultural lands of our state.
Missouri REALTORS unite to advocate for real property rights in Missouri, deliver comprehensive risk management programs and services, connect members through various media and events, and deliver association management services.