With 35+ campuses nationwide and online, Columbia College has centralized Marketing which handles all of the advertising for each campus. The Go For Greater® campaign had been running since 2012 and needed a refreshed look. This bolder, brighter look with multiple applications was developed. This campaign ran from 2013-2014.
For those campuses with a print advertising strategy, ads were created with customized images and messaging to appeal to the target demographic of each market. In markets deemed to have a good response to direct mail, customized campaigns were crafted to appeal to the campuses’ strengths.
After a potential student becomes interested in Columbia College, they may begin receiving print materials customized to their interests. Brochures range from very broad and inclusive of all aspects of the college down to individual degree programs or services offered.